Unlimited data means endless opportunities – but a new approach is needed to harness that potential. Based on IBM Watson’s real-time insights and cognitive performance, IBM Commerce solutions can draw conclusions and learn. This enables you to optimize the marketing, sales and services of the value chain. Find out what your customers want – even before they know it themselves. Recognize nuances in tone, mood and environmental conditions to appeal to customers on a human level. Get the right experience at the perfect moment to delight customers and promote lifelong customer loyalty. Forecast the future and work with partners and suppliers to create a synchronized, build a predictive value chain – simultaneously and in real time. These are the possibilities that Cognitive Commerce offers you.

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